What Can Your Small Business Blog About?
Having a static website is tantamount to posting a brochure on the web for people to read. It’s better than nothing but it falls far short of utilizing the internet to it’s full potential.
A good business website will be fresh, not stagnate. It will offer up the basic information that potential customers need which may not change all that often, but it will also offer up content that says ‘This website was not built and left to gather dust in 2002.’
How can a small business keep it’s website fresh by blogging?
Here are just a few quick ideas:
- Post seasonal tips that relate to your products or services.
- Post consumer news that relates to what you have to offer.
- Post advance notice about sales and new products.
- Post announcements about new staff members, promotions, awards and special recognition, etc. (This will be appreciated by staff members as it sends a message about their value to the business and it will draw local traffic as they share the post with friends and family.)
Do you worry about having time to post to a company blog? Any staff member with personable writing skills can serve as a company blogger within a minimal weekly time investment.
Want to start or refresh a small business website with a blog? Contact Freshnets (designer@freshnets.com) for a free 20 minute consultation.